Execs & Accounts for October 25, 2004

ValueClick has formed a specialized direct marketing group within its ValueClick Media business aimed at courting direct marketers. The company says ValueClick Direct will provide both extensive consultation and the media with which to achieve marketers’ goals.

“ValueClick Direct complements our ValueClick Brand group, and provides solutions based on the key objectives of direct marketers and their agencies,” said David Yovanno, general manager of ValueClick Media. “Direct combines our highly consultative approach with extensive targeting and optimization to generate leads and drive sales through a variety of delivery methods and pricing options.”

Last month, ValueClick announced ValueClick Brand, a similar group designed to meet the needs of brand marketers.

Yellow Pages and online player Dex Media appointed Russell T. Lewis, president and CEO of the New York Times Company, to its board of directors. He’ll serve on the audit committee. Lewis had been president, CEO and a director of the New York Times Company since 1997. He announced plans to retire at the end of this year.

Separately, the company announced plans to expand Dex Web Clicks, its flat-rate pricing product that guarantees Web traffic to small and medium-sized businesses. The product, previously available only in Seattle, will now be offered in Omaha, Neb.

Adware company 180solutions, which is trying to go legit after engaging in questionable distribution practices, has announced two executive appointments.

The firm named Ken McGraw as executive vice president, general counsel and chief compliance officer, and York Baur as executive vice president of business development.

McGraw, who has served stints as general counsel for WatchMark, Vitessa Corporation and Visio Corporation (now Microsoft), will handle 180solutions’ legal department, including consumer privacy practices.

Baur has previously worked at Infospace, InterVu and Netpodium.

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