E-mail marketer CheetahMail has added Bebe and Sure Fit to its client list. CheetahMail will provide these companies with its suite of email marketing products and services, including segmentation, data analysis and strategy.
“CheetahMail’s reporting and segmenting tools offer deeper levels of personalization and ensured deliverability of our emails”, said James Slusser, Web director of Sure Fit.
Denver agency 23airmail has launched the first phase of a four-part campaign for the Colorado Ballet, a new client as of July 2003. The interactive agency has just launched a Web site and email program for “Don Quixote,” the first of four ballets the company will produce this season. Other productions in 2003-2004 will include “The Nutcracker” and “Peter Pan.”
Additionally, 23airmail is now finalizing an investment relationship with rival digital shop Red Robot, according to Tom Flanagan of Red Robot.
Online marketing tech provider Travidia has named James Fitzpatrick as senior VP of sales. Fitzpatrick spent seven years at Catalina Marketing Corporation in a variety of senior sales positions. Before Catalina, he held sales and marketing posts at SmithKline Beecham and Johnson & Johnson.
Travidia’s technology puts print advertisements and circulars into online, searchable databases for newspapers and retailers.
For more breaking news on account action and executive moves, visit ChannelSeven.com
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more