Execs & Accounts: Katz 360 Sales, Seventeen, Collective Media
Katz 360 Sales works with Rubicon Project on display ads; Seventeen launches iPhone app with local store inventory info.
Clear Channel subsidiary Katz 360 Sales is using the Rubicon Project’s onDemand platform to sell online ads. Katz 360 will use the platform to sell display ads to its national and local advertisers, including the TV and radio advertisers that are its bread and butter. Katz 360 was set up last year to sell ads on multiple digital platforms, including Internet radio, mobile, and database offerings.
Seventeen magazine is using NearbyNow’s shopping search platform to power a Seventeen Fashion Finder iPhone app. The app will allow iPhone and iPod Touch owners to browse clothing and accessories and learn which local stores have them in stock.
Collective Media hired Todd Taplin as chief revenue officer. Taplin was previously with Yahoo as VP of New England and Canada sales. He’ll oversee revenue growth at the company’s Collective Network and its Directive Network.
Pandora got a significant boost after working with AdMeld to handle its unsold ads. The streaming music service allowed the yield optimization company to sell its remnant ad inventory starting in Q2, and by doing so it generated a 95 percent increase in yield from those ad placements.
Samson’s Barber built a lifestyle site for Vera Bradley. The property, at VeraBradleyLife.com, aims to involve visitors in “the life of the Vera Bradley woman.” Samson’s Barber is a New York- and L.A.-based creative and technology agency.
Semantic ad targeting firm OpenAmplify hired Glen Kushner as VP of sales and business development. Kushner previously was VP of bizdev at Treemo Labs. His appointment expands the company’s New York presence.
Maxus won U.S. and U.K. media duties, including digital, for Powermat. The client offers a wireless charging system for electronic devices.
