Execs & Accounts: Razorfish, BGT Partners
Razorfish shaves its name and promotes four agency executives; BGT hires several.
Razorfish shaves its name and promotes four agency executives; BGT hires several.
Razorfish promoted four agency executives plus adopted a name change.The digital marketing agency, known as Avenue A/Razorfish since a 2004 merger, has shortened its name to Razorfish (See full coverage). Among those promoted: Craig Batty, vice president, previously client partner; Marisa Gallagher, vice president of user experience, formerly director of user experience; Peter Guagenti, vice president, formerly client partner; and Alyson Hyder, vice president of digital marketing, previously director of digital marketing.
Interactive marketing agency BGT Partners made several key hires. Nouman Manan, senior technical lead, will be in charge of managing development efforts across projects. Prior to BGT partners, Nouman worked for Microsoft and Cessna Aircraft. Daniel Wooldridge, business analyst, previously worked at NogginLabs. At BGT Wooldridge will focus on developing applied research to support client strategies. Amy Olchowski, visual designer, worked at Ricky Gold & Associates Marketing Communications.
The Rubicon Project recruited former eHarmony and Experian executives to its team. Mark Douglas was named vice president of engineering and Seizo Welch was appointed VP of finance. Douglas most recently served as VP of technology at eHarmony.com. Welch was formerly vice president of finance at Experian Interactive Media, managing a team that focused on lead-generation companies including LowerMyBills.
Bazaarvoice is supporting Cars.com with Reviews & Ratings. Cars.com found that for visits that included interaction with customer reviews, 45 percent more visitors sought information on financing options and other site services.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article