Execs & Accounts: Razorfish, Blast Radius, Specific Media

Razorfish promoted several in New York and Boston. New York appointments include Pete Stein, president and general manager, Northeast region, and two SVPs, Domenic Venuto and Barbara Ward Thall. In Boston Ryan Alderman and Patrick Frend were both boosted to SVP positions.

Chip Reingold was named global chief creative officer at Blast Radius. He spent the bulk of his career with Digitas. As part of the Digitas acquisition of Modem Media, Reingold assumed the role of executive creative director in Europe and was most recently executive creative director for Publicis Modem in San Francisco.

Great Works won a global marketing assignment for rum distiller Malibu. The digital branding campaign is scheduled to roll out in early 2009.

Specific Media promoted three. Craig Benner was promoted to senior sales manager, Southwest. Benner joined Specific Media in January 2007 to concentrate on the Texas market and surrounding states. Josh Hare and Kevin Sauer were both promoted to regional sales manager positions.

MRM Worldwide named David Shearer executive creative director. Shearer will work in MRM’s San Francisco office, where he will be responsible for driving the overall creative product for the digital and direct marketing arm of McCann Worldgroup. He spent the past decade working in global senior creative positions for Ogilvy. Additionally, Rob Bagot was named chief creative officer; Josh Denberg and Paul Hirsch were promoted to SVP and ECD posts; Brad Cohn was appointed ECD; and Alastair Green was named executive creative director, digital.

Chris Chinn joined Watercooler as VP of sales. Chinn, former head of sales at Bebo, will lead advertising sales and monetization strategy across Watercooler’s suite of online sports and TV communities.

Horizon Media created a campaign for Polish vodka brand Sobieski. Still building a presence after its U.S. launch roughly 15 months ago, Sobieski had Horizon develop an integrated digital campaign that ran throughout the second half of 2008.

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