Virgin Atlantic joins Travel Ad Network. Virgin Atlantic launched its new online travel community vtravelled.com, which will be part of the travel-related ad network.
Local.com powers search for Dallas Morning News. The local search site and network was selected by the Dallas Morning News to run search using Local.com’s Local Connect. The relationship will power a free service directory, which lists more than 250,000 local businesses in the Dallas-Fort Worth area.
Skadaddle Media adds to its account team. The creative marketing studio hired Leonard Markidan as communications manager. He has held communications and business development positions at Washington, DC, based Devine Mulvey, a political media consulting firm.
Interpret syndicates its research. The media and technology research firm launched its Syndicated Research Service, which is based on proprietary data from its quarterly survey. The research includes insights on mobile, video game, and digital music and video marketplace sectors.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.