Paul Rostkowski Named President of Varick Media Management. Rostkowski joins after serving as chief revenue officer at Lucidmedia Inc. for three and a half years. Rostkowski states his vision for VMM is to “build a world class center of excellence that deploys best of breed technology and talent in the digital marketing ecosystem.”
Big Spaceship Launches New Beverage Site. Brooklyn-based creative agency has launched an interactive website for the vitamin-enhanced beverage Activate. The free-flowing site also connects to Activate’s Facebook page, allowing consumers to search for nearby retailers, access special offers, and learn more about the brand’s partnership with Nourish America.
Chris Grant Appointed CEO of Electus. Multimedia studio Electus hired Chris Grant as CEO effective November 1. He will be responsible for growth across global TV, digital, and branded entertainment. Grant joins Electus after serving as president of television program distributor Shine International.
Dominic Powers Picks Up Duties at Epsilon. The SVP, Asia Pacific has taken on the additional role of managing director, international operations, where he will oversee all Epsilon operations in both Europe and the Asian Pacific region. In the new position, Powers will expand Epsilon’s services in the two regions in support of global and local brands as well as building these relationships and developing solutions via strategic data analytics.
imc² Announces Names VP. The strategic and creative agency has hired Reshma Taufiq Pendelton as VP, client partner to manage its RadioShack and World Vision accounts. Pendleton will lead strategy and account management for clients in the agency’s business-to-business and consumer technology industries. Prior to the hire she led teams at R/GA, Wunderman, and Tribal DDB in addition to serving as director of delivery at Euro RSCG.
Nurun Inc. Acquires Digital Agency Odopod. Nurun Inc., a subsidiary of Canadian telecommunications giant Quebecor Inc., has acquired Odopod, the San Francisco-based digital agency whose client roster includes Google, Electronic Arts, and Sony Electronics. The acquisition will add a significant U.S. presence to the global network of the largest independent digital agency in the world.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.