Levi’s Tapped Wunderman as Its First Global Digital Agency. WPP-owned Wunderman will work in partnership with Levi’s global media agency, OMD, and its creative agency, Wieden+Kennedy. The jeans maker issued this statement: “We believe Wunderman’s strategic, creative and analytical capabilities, along with its global reach and operational efficiency, make them the ideal partner to build upon the brand’s momentum in the digital arena.”
Apple Hired Todd Teresi to Run Its iAd Mobile Ad Network, Bloomberg Reports. He most recently led Adobe’s media solutions, prior to which he held senior management roles with Quantcast and Yahoo’s publisher network.
Arc Worldwide Builds Mobile Site for Whirlpool. An interactive tool aims to provide appliance shoppers with the means to find a machine geared to their needs. It includes side-by-side product comparisons, product reviews, and video demonstrations.
Digitas Hires Donna Biernadski to Lead the Sprint Business. Biernadski will be SVP of marketing for the business, which Digitas won recently. The assignment spans general advertising, offline media, digital buying and planning, and analytics. Biernadski’s CV includes roles at The Morton Arboretum and Wunderman.
Mediabrands Hires David Rosenberg as Managing Partner, IPG Media Lab. He previously served as director of innovation at LBi, briefly, before which he spent six years with JWT in New York.
Abby Spatz Joins MEC North America as Managing Partner. She’ll lead the Chanel account in the U.S., focusing on integrated media. Her experience includes time at eBay, Hilton Hotels, American Express, Momentum Worldwide, and McCann-Erickson.
IAB Names Millennial Media CEO Paul Palmieri to Board. The IAB Board has approximately 40 senior execs from large online media companies.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?