Procter & Gamble Names New Top Digital Marketer. P&G appointed Ilonka Laviz, former brand manager on Always, to the global position. Her title is a mouthful – marketing director, brand building organization, digital brand building strategy and global e-commerce – and she reports to two execs: Marc Pritchard, global marketing and brand building officer, and Alex Tosolini, VP e-commerce. She replaces Lucas Watson, who has assumed a Latin America role with responsibility for P&G’s personal health care global business unit.
EBay Hires Don Bradford to Lead Social. Bradford, formerly of Yahoo, has been named VP of social at eBay and is tasked with leading the company’s social commerce efforts. He will report to Dane Glasgow, VP of global product management.
Dachis Group Promotes Kim and Van der Meer. Peter Kim has been promoted to chief strategy officer and Jen van der Meer to managing director in an effort to strengthen Dachis Group’s management team while the company continues to expand globally.
LBi Names David Rosenberg Director of Innovation. In this newly created role, Rosenberg is responsible for leading innovation, developing intellectual property, and working to further establish partnerships and investment opportunities for LBi and their clients. He will also serve on the leadership team of LBi’s New York flagship and report directly to Judith Carr, President of LBi US.
LocalResponse Names Kathy Leake President. Leake, co-founder of Media6Degrees, has been named president and founding partner of LocalResponse just in time for the launch of the second segment of its upcoming consumer-targeting technology venture on May 10th. In this role, Leake is responsible for on-boarding brands and agencies to the platform via mobile technologies.
Mindshare Chicago Names Digital Director. Chris O’Brien has been named managing director, digital office lead for Mindshare Chicago. In this role, he will act as a digital partner to account teams and is also responsible for digital strategic approaches and technologies across the agency’s client base. O’Brien will report directly to Dan Reaume, head of Mindshare’s Chicago office.
Attik Makes Interactive Hires. The company’s San Francisco office made three hires, including David Ziganay as senior digital art director, Scott Howe as senior interactive producer, and Suyash Joshi as design technologist. Their appointments are effective immediately and all three are currently involved in projects for Scion.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.