Facebook has acquired an Indian startup called Little Eye Labs that will help it gain better insights into how its site is used on Android devices.
The firm provides the ability to monitor activity on Android apps, which is key for Facebook to ensure it can provide detailed information for advertisers on how its huge user base behaves on the site.
Little Eye Labs confirmed the acquisition in a blog post, with staff at the firm moving to Facebook’s headquarters in Menlo Park, California.
“Little Eye Labs was founded about a year ago by a bunch of program analysis geeks who wanted to build better tools for mobile developers,” it said.
“We released our official version of Little Eye for Android in early April of this year, and since then we have had many Android developers and testers using Little Eye Labs to measure, analyse and optimise their app’s performance.”
No financial details of the deal were disclosed but it was rumoured to be around $10-15m. Little Eye Labs said current customers would be able to access a free version of the tool until 30 June.
Mobile use and advertising is one of the main features of success at Facebook over the past year or so, as its share price has rebounded strongly from an initial slump when it first hit the market.
However, Facebook’s demand for knowledge on how its users are behaving has landed it with more legal headaches, after two users sued the firm for allegedly scanning the contents of private messages on the site.
This article was originally published on V3.
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.