Facebook is under constant pressure to prove it can monetize its platform enough to satisfy investors, and the bulk of that monetization will come by way of advertising. Last week, Facebook reported that 84 percent of its overall revenues come from advertising. As the social media giant strives to develop relevant products for advertisers, large and small brands are exploring new ways to use Facebook to engage consumers, generate leads, and boost sales.
In Facebook Casebook, a free downloadable resource, ClickZ compiled a collection of case studies that exemplify what’s worked for marketers – from a sprawling global brand like Domino’s to a bootstrapped indie film.
What’s Inside ClickZ’s Facebook Casebook:
- Nutella’s Facebook Ads Outperformed TV
- Facebook Pans Out Worldwide for Domino’s
- New Action Buttons Trump Likes For Payvment
- Social Ads Can Bolster Lead-Gen, Says HubSpot
- How a $28 Facebook Ad Buy Transformed Orabrush
- Taco Bell Turns Lawsuit Into Likes
- Applebee’s: Facebook Bested Other Digital Ads
- How Indie Film “Certifiably Jonathan” Used Facebook Ads for High CTRs
- How Amway Took Facebook Global
- CNET’s Smart Tactics Produce Social Explosion
- Sponsored Case Studies from Marin Software
Download Facebook Casebook for free today!
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.