Facebook is under constant pressure to prove it can monetize its platform enough to satisfy investors, and the bulk of that monetization will come by way of advertising. Last week, Facebook reported that 84 percent of its overall revenues come from advertising. As the social media giant strives to develop relevant products for advertisers, large and small brands are exploring new ways to use Facebook to engage consumers, generate leads, and boost sales.
In Facebook Casebook, a free downloadable resource, ClickZ compiled a collection of case studies that exemplify what’s worked for marketers – from a sprawling global brand like Domino’s to a bootstrapped indie film.
What’s Inside ClickZ’s Facebook Casebook:
- Nutella’s Facebook Ads Outperformed TV
- Facebook Pans Out Worldwide for Domino’s
- New Action Buttons Trump Likes For Payvment
- Social Ads Can Bolster Lead-Gen, Says HubSpot
- How a $28 Facebook Ad Buy Transformed Orabrush
- Taco Bell Turns Lawsuit Into Likes
- Applebee’s: Facebook Bested Other Digital Ads
- How Indie Film “Certifiably Jonathan” Used Facebook Ads for High CTRs
- How Amway Took Facebook Global
- CNET’s Smart Tactics Produce Social Explosion
- Sponsored Case Studies from Marin Software
Download Facebook Casebook for free today!
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.
There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile.