The average cost of CPC ads on Facebook rose significantly during the second quarter of the year, according to ad management platform provider Efficient Frontier’s quarterly digital marketing performance report.
On a quarter-over-quarter basis, the company estimated ad prices on the social network rose by an average of 22 percent, as competition for ad space continued to escalate. Those estimates are based on aggregated spending patterns from advertisers across its platform.
That 22 percent growth represents a slowing compared with the 40 percent quarter-over-quarter growth in prices Efficient Frontier reported in Q1. However, the company suggested that the variation could be attributed to the immaturity of the medium, which continues to create high volatility in the marketplace.
The report predicted that Facebook CPCs will continue to grow at a double digit pace for the remainder of this year.
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more