Facebook has an answer for marketers lamenting long lags in post engagement metrics. At its fMC event today in New York City, the digital giant said its Page Insights now includes real-time data. The latest Page Insights iteration will be available to all businesses in the next few weeks, the company said.
Give Facebook credit for being attentive to product problems. Misi McClelland, metrics and media director at Ignite Social Media, spoke with ClickZ Friday about Facebook Insights data being four days behind, or “like a month in marketing time,” she added. That four-day lag was reflected on WhyIsFacebookInsightsNotWorking.com, a site built by Facebook analytics firm Page Lever. The goal of the site has been to “give everyone a simple site to see how far behind you should be,” states the site.
Menlo Park, CA-based Facebook said the upgraded Insights are designed to let marketers promote the most engaging posts by pinning them in a new Pages feature. The company says the upgraded version should help brands attend to posted content that is performing poorly as well.
Meanwhile, it’s been quite a day for Facebook’s Marketing Solutions team. It also announced Timeline brand pages, enhanced premium ads, mobile ads, a new ads-based monetization product, and a deals marketing platform for SMBs.
What’s more, an overflow crowd of several hundred marketers came to the American Museum of Natural History to see the unveilings. Reps from Procter & Gamble, Walmart, Pespi, and other Fortune 500 brands were on hand.
As one player was overheard quipping, “If someone dropped a bomb on [this place], a good chunk of the brand marketing community would be wiped out.”
Kate Kaye contributed.
The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?