Facebook is testing a new couponing ad unit that should interest CPGs and restaurants. The trial feature lets a brand post coupons on its Facebook wall and then utilize them in homepage ads.
Viewers can click a button on the ad to obtain the coupon before receiving an email, which includes the coupon and encouragement to share it with their friends on Facebook. The coupon can be redeemed online or offline or both, depending on the brand’s wishes. The premium-level feature is being tested by a limited number of companies.
InsideFacebook.com first reported on the test late yesterday. Palo Alto, CA-based Facebook confirmed the development today in an email to ClickZ. “We think the test is complementary to the other products we offer businesses and we hope to learn more about how it might work for both merchants and customers,” a company rep said.
Image credit: InsideFacebook.com
So what makes content go viral? And what makes people participate in these phenomena?
Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemeral posts on direct messages.
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?
While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys.