From Facebook’s Like button expansion to Twitter’s first ads, the stories that drove the industry in 2010, as reportd by ClickZ News:
- Facebook Plants Like Button Across the Web
- The FTC Calls for Do-Not-Track
- Online Advertisers Unveil Big Self-Regulatory Push
- Google’s AdMob Buy Approved
- Apple Buys Quattro
- The First iPad Ads
- Twitter Finally Unveils Its Ad Model
- Foursquare Builds Audience
- Facebook Launches Places
- Ads on FarmVille
- Old Spice Takes Web Video By Storm
- Yahoo Moves to Bing
- The Facebook Takeover
- The 2010 Digital Election
- And, in the “just can’t resist” category:Remember Chatroulette?
Facebook dramatically increased its presence on the Web by syndicating its well-known “Like” button to numerous third party sites.
The Federal Trade Commission upped the ante on industry self-regulators, calling for a stringent do-not-track mechanism.
More than 50 of the largest publishers, ad networks and third party data firms agree to participate in the industry’s potentially far-reaching behavioral ad choice initiative.
Google’s $750 million acquisition of the mobile advertising company passes government muster, launching the race to own the mobile ad space.
Apple’s Quattro Wireless acquisition represented its first foray into digital advertising, and led to an explosion of mobile ad spending in 2010.
ClickZ reviews the ads appearing in four apps for Apple’s iPad in a video.
The earliest Twitter ads were used by Best Buy, Sony Pictures, Virgin America, and others.
The company garnered thousands of new users at Austin’s South-By-Southwest interactive conference, adding fuel to hype around the emerging geo-social platforms.
Facebook enters the location-based business, partnering with would-be rivals.
Microsoft’s Bing makes a splash on popular Facebook app FarmVille.
ClickZ went behind the scenes of Wieden+Kennedy’s beloved social media campaign for Old Spice.
Yahoo completed its transition to Microsoft’s Bing, representing a last-ditch effort to gain search market share from Google.
A timeline tracking the rapid expansion of Facebook’s open graph in its first six months.
ClickZ’s top 7 digital trends that made the 2010 election tick.
One brand’s foray into the untamed world that quickly became a forgotten fad.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.