Facebook’s ad revenue totaled $872 million during Q1 2012, up 37 percent from the $637 million it took in during the same period the year before, according to its amended S-1 filing released today.
The digital giant’s Q1 ad sales were down from the $943 million it accrued during 2011 Q4, a period typically bolstered by the holiday shopping season.
The Menlo Park, CA-based firm’s Q1 total revenue reached $1.058 billion, up from $731 million in the same period a year ago. Net income totaled $205 million, down from $233 million during Q1 2011, likely due to increased investment by CEO Mark Zuckerberg’s growing company. For instance, it said the number of full-time employees climbed 46 percent from last year to 3,539 during Q1, ending March 31.
According to the new filing, Facebook now claims 500 million mobile users. It also notes the social media platform has 532 million daily active users, which is up from 372 million a year ago. Additionally, its monthly active users went from 680 million last year to more than 900 million for Q1 2012.
Eight-year-old Facebook is expected to become a public company in mid-May.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Here are some examples of campaigns of local and small businesses that are rocking social media.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.