SocialSocial MediaFacebook’s Sponsored Stories Get Game

Facebook's Sponsored Stories Get Game

Ads will appear in new app ticker.

Facebook advertisers are paying for a new kind of impression when it comes to the Sponsored Stories they purchase. Their ads are now also appearing in the app ticker viewed by gamers and users of other apps on the social site.

For games like Words With Friends, Sims Social and Bubble Island, as well as apps like the career networking tool BranchOut, users will see the ads when their friends have used those games or apps. For instance, Bubble Island players may see a Sponsored Story ad for Sims Social if a friend had played the latter game. It will read: “[Friend’s Name] played Social Sims.” Or: “[Friend’s Name] likes Amazon.com.”

A Facebook rep explained in an email to ClickZ that the app ticker ads are purchased like regular Sponsored Stories, which debuted in January. “Appearing in the ticker does not change the audience target of a Sponsored Story,” said the spokesperson for the Palo Alto, CA-based social giant. In other words, currently advertisers cannot buy app ticker inventory only.

Launched on Aug. 11, the ad units are only served to viewers whose friends are using games and apps on Facebook. The app ticker itself appears alongside apps, presenting a stream of a user’s Facebook friends’ app activity, scores, and activities.

ticker

Related Articles

How can I tell if my social media strategy is generating results?

Social Media How can I tell if my social media strategy is generating results?

4d Tereza Litsa
Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

2m Mike O'Brien
A guide to five Facebook ad types that will reach your marketing objectives

Display Advertising A guide to five Facebook ad types that will reach your marketing objectives

3m Tereza Litsa
How to use Facebook Insights to track the success of your social strategy

Analytics How to use Facebook Insights to track the success of your social strategy

5m Tereza Litsa
Facebook goes after clickbait headlines - five tips to maintain reach

Content Marketing Facebook goes after clickbait headlines - five tips to maintain reach

6m Tereza Litsa
The best Facebook marketing strategies for 2017

Social The best Facebook marketing strategies for 2017

8m Tereza Litsa
How to use Facebook mobile ads as an "interest indicator" to drive conversions

Display Advertising How to use Facebook mobile ads as an "interest indicator" to drive conversions

8m Sana Ansari
What Facebook's big bet on AR means for brands

Mobile What Facebook's big bet on AR means for brands

8m Al Roberts