Gather.com has signed ad deals with a number of large advertisers, including Charles Schwab, Expedia, Starbucks, Amtrak, AARP and Universal Music Classical/Decca Label Group. The “social network for adults,” which shares ad revenue with contributors, will help advertisers foster engagement with its community through user-contributed “content, conversations and connections.” One such engagement mechanism, for AARP, can be found at aarp.gather.com.
The site claims 200,000 or so members and 1 million monthly uniques. That should provide enough ad impressions to make the deal worthwhile for the mentioned blue chip marketers — just barely.
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