Five of the best fintech marketing campaigns from the past 12 months
With the Fintech Innovation Awards coming up soon, I’ve been taking a look at some of the best uses of marketing in this sector.
Mogo’s found an innovative way to target a millennial audience in a completely different way than traditional financial institutions.
Key campaign components include compelling financial literacy content, anew logo, relevant messaging, PR announcements, the introduction of Chantel Chapman as Financial Fitness Coach, and the national “Adulting 101” event series.
Visa Europe’s new innovation hub, Collab, set The 10 Group (10) a challenge to create a global campaign showcasing the future of payment technology.
To make this accessible to a wider demographic, Collab partnered with famed fashion designer Henry Holland to bring a world-first to London Fashion Week SS16.
During the show ten front row VIPs were able to use smart jewellery to shop directly from the catwalk.
Idea Bank’s newest marketing campaign presents entrepreneurs with alternative solutions for business management – its app-managed Mobile ATMs, Idea Hub co-working facilities and the red tape-free quick Online Loan.
The launch of the world’s first fingerprint authenticated payment card in London in October 2014 not only captivated the imagination of global media outlets like the BBC, CNN, Financial Times, Forbes, TechCrunch and others, it also generated keen interest in Norwegian start-up, Zwipe, from more than 400 global banks.
Bill Gates famously said: “Banking is essential. Banks are not”.
Ffrees has created a current account that provides all the core banking functionality with everything you need to manage your money but without gimmicks and debt inducing facilities.
To see the rest of the entries, or for ticket information, see the Fintech Innovation Awards website.