More NewsFive of the best fintech marketing campaigns from the past 12 months

Five of the best fintech marketing campaigns from the past 12 months

With the Fintech Innovation Awards coming up soon, I’ve been taking a look at some of the best uses of marketing in this sector. 

Adulting 101: national event series by Mogo

Mogo’s found an innovative way to target a millennial audience in a completely different way than traditional financial institutions.

Key campaign components include compelling financial literacy content, anew logo, relevant messaging, PR announcements, the introduction of Chantel Chapman as Financial Fitness Coach, and the national “Adulting 101” event series.

Cashless on the Catwalk at London Fashion Week

Visa Europe’s new innovation hub, Collab, set The 10 Group (10) a challenge to create a global campaign showcasing the future of payment technology.

To make this accessible to a wider demographic, Collab partnered with famed fashion designer Henry Holland to bring a world-first to London Fashion Week SS16.

During the show ten front row VIPs were able to use smart jewellery to shop directly from the catwalk.

 SME banking with Idea Bank

Idea Bank’s newest marketing campaign presents entrepreneurs with alternative solutions for business management – its app-managed Mobile ATMs, Idea Hub co-working facilities and the red tape-free quick Online Loan.

Taking fingerprint payments to the world – Zwipe

The launch of the world’s first fingerprint authenticated payment card in London in October 2014 not only captivated the imagination of global media outlets like the BBC, CNN, Financial Times, Forbes, TechCrunch and others, it also generated keen interest in Norwegian start-up, Zwipe, from more than 400 global banks.

The UnBank by Ffrees

Bill Gates famously said: “Banking is essential. Banks are not”.

Ffrees has created a current account that provides all the core banking functionality with everything you need to manage your money but without gimmicks and debt inducing facilities.

To see the rest of the entries, or for ticket information, see the Fintech Innovation Awards website. 

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