Flycast Ad Network Claims to Reach 39% of U.S. Web Audience

San Francisco-based Flycast Communications Corp. said the Flycast Open Network now provides a potential reach of 39% of the American Web audience.

Results from RelevantKnowledge research for May reported visitation from 22.3 million unique visitors to the 400-plus sites in the network during the reporting period. The May results represent an 8% increase in reach versus a similar analysis of the network during March, the company said.

Meanwhile, the company said, NetRatings has found that Flycast customer Speedlane Inc.’s ad banners were the fifth most viewed advertisements on the Web during the last week of May. Speedlane, which manufactures and sells Internet acceleration software, has relied on Flycast as its primary marketing vehicle since its launch in February.

“The RelevantKnowledge numbers and success of Speedlane provide further validation that a large network of small and medium sized sites can provide comparable reach and impact to that of premium-priced high-profile sites, and with exceptional value to the advertiser,” said Flycast CEO George Garrick.

The company said it offers media buyers a results-oriented methodology to advertising, including click-through rates that are double the industry average. Growth is 20% per month in terms of the number of ad impressions delivered.

The privately-held company is backed by Bessemer Venture Partners, Charles River Ventures and St. Paul Venture Capital.

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