FortuneCity Selects DART for Ad Serving

New York City-based DoubleClick Inc. said FortuneCity.com Inc., an international network of native language Web-based communities, selected its DART technology as its primary ad serving solution.

DART (Dynamic Advertising Reporting and Targeting), DoubleClick’s proprietary, state-of-the-art ad targeting and reporting technology, is used by all the sites in the company’s network as well as by sites that handle their own ad sales. More than 7,400 sites worldwide are using DART.

“More and more sites are switching over to DART, which is the perfect ad serving solution for a scaling business such as FortuneCity,” said Christopher Saridakis, vice president and general manager of DART, DoubleClick.

Fortune City has community sites in English (www.fortunecity.com and www.fortunecity.co.uk), German, Swedish, Spanish and French and intends to offer communities in Italian, Portuguese and Dutch by the end of 1999.

It also operates entertainment community ACMEcity.com in a joint venture with Warner Bros. Online.

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