FoxSports.com and NTN Communications have struck a deal tocreate a co-branded version of QB1, a gamein which players watching a match-up on television compete with each otherto call offensive plays before the ball is snapped.
FoxSports.com and NTN Communications struck a deal to create a co-branded version of QB1, a game in which players watching a match-up on television compete with each other to call offensive plays before the ball is snapped.
The deal calls for BUZZTIME the NTN division that deals with QB1 and FoxSports.com to develop special advertising and promotions for the Web site and for NTN’s network of sports bars and restaurants, where people play the game on special interactive boxes.
Advertising on the Internet version of QB1 will consist of sponsorship, banner ads and interactive ads on players’ computer screens that would correspond with what was appearing on television.
The co-branded QB1 interactive game will allow players at home to play along over the Internet on their home computers while watching the live Fox NFL broadcast on television.
The offering might be an example of what converged entertainment might look like. Many industry-watchers expect television to become more interactive and the Web to become more video-centric.
“The FoxSports.com QB1 game delivers football fans a unique and fun way to feel like they’re a part of the game action,” says Danny Greenberg, vice president of FoxSports.com.
“FoxSports.com is the leader in integrating on-air and online elements and this product enables us to further enhance the experience of watching a football game.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article