More NewsFurniture.com Launches Multimillion-Dollar Brand Campaign

Furniture.com Launches Multimillion-Dollar Brand Campaign

Online furniture retailer Furniture.com, which just closed on $35million in third-round financing, launched a multimillion-dollar brandinginitiative and a promotional deal with Yahoo!.

Online furniture retailer Furniture.com, which just closed on $35 million in third-round financing, launched a multimillion-dollar branding initiative and a promotional deal with Yahoo.

The national radio and newspaper advertising campaign kicked off last month in over a dozen of the largest cities around the United States. Spending specifics were not disclosed. Separately, Furniture.com announced a marketing agreement with Yahoo The agreement promotes Furniture.com to Yahoo’s users via advertisements and special promotions running throughout the Yahoo network of properties. Spending was not disclosed.

The latest round of financing, led by Amerindo Investment Advisors, includes investments by Group Arnault; RRE Investors LLC; Trellus Management LLC; and a European family group advised by Barnard & Company LLC; as well as prior round investors, including @Ventures, the venture capital affiliate of CMGI Inc.; Bessemer Venture Partners; Brand Equity Ventures; and Comdisco Ventures. The placement agent was Thomas Weisel Partners, LLC.

The new financing brings the total capital raised by Furniture.com, including its first round in June 1998, to more than $50 million.

“The additional capital puts us in an even stronger market position with ample resources to extend our brand and build market share,” said Furniture.com Inc. CEO Andrew L. Brooks. ” Shortly, we will release a series of major announcements including the signing of new strategic relationships, and the launch of multiple new services and features. . .”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts