More NewsGeoCities Licenses Parable Technology

GeoCities Licenses Parable Technology

GeoCities signed an agreement to license Parable's multimedia technology for useby GeoCities members, allowing GeoCities Homesteaders and GeoShops merchants away to create multimedia content that they can lock to a specific site ordomain.

GeoCities signed an agreement to license Parable’s multimedia technology for use by GeoCities members, allowing GeoCities Homesteaders and GeoShops merchants a way to create multimedia content that they can lock to a specific site or domain.

The Parable tool can be used to create animated logos, scenes, interactive puzzles and games.

In addition, the deal will allow for intellectual properties such as copyrighted materials, trademarks, logos, video and audio clips to be used on GeoCities without risk of alteration or illegal use, allowing marketers to reach a target audience while protecting their brands on the Net.

GeoCities will integrate a GeoCities-branded version of Parable’s multimedia authoring tool, ThingMaker Personal Edition (TMPE) with a special “publish Things” feature, to its members. No coding is required. Financial arrangements were not disclosed.

As part of the agreement, GeoCities will also integrate ThingSearch, Parable’s searchable database of general and branded multimedia “Things.” Members will have access to the hundreds of “Things” available in the “Thing” database that they will be able to easily publish to their personal homepages.

“Our model assumes that commerce, as well as content, can be powered by “Things” and “Thing” technology and that the supply and demand of content is what is pushing membership and commerce in the community/portal space,” said Steve Barlow, CTO and co-founder of Parable. “Our multi-year relationship with GeoCities validates this.”

The agreement between the companies also provides for cooperative marketing and promotions, including banner advertising.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts