GeoCities Taps Y&R for $15 Million Campaign

Young & Rubicam Inc. won a $15 million to $20 million marketing assignment from GeoCities.

The Young & Rubicam companies that will work on behalf of GeoCities are Y&R Advertising (for consumer advertising research); Wunderman Cato Johnson (for advertising and relationship marketing); Landor (for corporate design); The Media Edge (for media research, planning and placement); and Brand Dialogue (for a range of interactive services).

“Y&R is able to deliver a custom agency approach that will address our needs and will work with us on all facets of our marketing efforts,” said Thomas R. Evans, president and chief executive officer of GeoCities. “From strategy development to consumer advertising to design, Y&R will provide us with a multi-layered approach that will help us effectively deliver all the possibilities of our brand to consumers.”

Headquartered in New York, Young & Rubicam operates over 339 offices in 73 countries around the world.