More NewsGeoCities Taps Y&R for $15 Million Campaign

GeoCities Taps Y&R for $15 Million Campaign

Young & Rubicam Inc. won a $15 million to $20million marketing assignment from GeoCities.

Young & Rubicam Inc. won a $15 million to $20 million marketing assignment from GeoCities.

The Young & Rubicam companies that will work on behalf of GeoCities are Y&R Advertising (for consumer advertising research); Wunderman Cato Johnson (for advertising and relationship marketing); Landor (for corporate design); The Media Edge (for media research, planning and placement); and Brand Dialogue (for a range of interactive services).

“Y&R is able to deliver a custom agency approach that will address our needs and will work with us on all facets of our marketing efforts,” said Thomas R. Evans, president and chief executive officer of GeoCities. “From strategy development to consumer advertising to design, Y&R will provide us with a multi-layered approach that will help us effectively deliver all the possibilities of our brand to consumers.”

Headquartered in New York, Young & Rubicam operates over 339 offices in 73 countries around the world.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

5d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts