After revealing a partnership for programmatic ad buying with Local Media Consortium as well as Russia’s Yandex, Google is continuing its sweep of the land by also securing a deal with Time Inc., extending its reach to another 116 million consumers via Time’s digital properties.
No financial specifics of the agreement were available and both Google and Time Inc. declined to comment. The only piece of information Google shared was the start date: the exchange will launch March 1.
How it will work: It’s quite typical of each of Google’s programmatic ad exchange deals so far – the Time Inc. Global Exchange will be powered by Google’s DoubleClick and all of Time Inc.’s digital properties across markets will be consolidated on the platform for their ad buying. Voilà.
The question is, where will the [Google] Empire strike next?
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.