After revealing a partnership for programmatic ad buying with Local Media Consortium as well as Russia’s Yandex, Google is continuing its sweep of the land by also securing a deal with Time Inc., extending its reach to another 116 million consumers via Time’s digital properties.
No financial specifics of the agreement were available and both Google and Time Inc. declined to comment. The only piece of information Google shared was the start date: the exchange will launch March 1.
How it will work: It’s quite typical of each of Google’s programmatic ad exchange deals so far – the Time Inc. Global Exchange will be powered by Google’s DoubleClick and all of Time Inc.’s digital properties across markets will be consolidated on the platform for their ad buying. Voilà.
The question is, where will the [Google] Empire strike next?
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ... read more
Mike Andrews Ph.D is Chief Scientist (Forensiq) at Impact Radius, and is carrying out some fascinating work around digital marketing and ad ... read more