More NewsGoogle Shops AdWords in China

Google Shops AdWords in China

The company anoints three authorized resellers in China.

Google has entered a new phase of its Asian expansion with the launch of an AdWords authorized reseller program in China. The company has anointed three Chinese firms to launch the program.

China Enterprise, China Source and Hotsales will receive training from Google and directly sell PPC keywords on its China site. Each of the companies has national reach and a strong focus on small- to mid-sized business, Google noted in a statement.

“Through the Google Authorized Reseller program, Google will be able to provide more advertisers in China with a trusted way to access Google AdWords,” said Sukhinder Singh, VP of Asia-Pacific Operations for Google. “This program reflects Google’s ongoing commitment to supporting the ecosystem of companies that have grown up around the AdWords program, providing support, service and advice to advertisers worldwide.”

Google currently operates AdWords authorized reseller programs in the U.S., U.K., and Latin America. In the U.S., its relationship with Bellsouth targets local businesses throughout the Southeast

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

9m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

9m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

10m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

10m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

10m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

10m Al Roberts