Google has entered a new phase of its Asian expansion with the launch of an AdWords authorized reseller program in China. The company has anointed three Chinese firms to launch the program.
China Enterprise, China Source and Hotsales will receive training from Google and directly sell PPC keywords on its China site. Each of the companies has national reach and a strong focus on small- to mid-sized business, Google noted in a statement.
“Through the Google Authorized Reseller program, Google will be able to provide more advertisers in China with a trusted way to access Google AdWords,” said Sukhinder Singh, VP of Asia-Pacific Operations for Google. “This program reflects Google’s ongoing commitment to supporting the ecosystem of companies that have grown up around the AdWords program, providing support, service and advice to advertisers worldwide.”
Google currently operates AdWords authorized reseller programs in the U.S., U.K., and Latin America. In the U.S., its relationship with Bellsouth targets local businesses throughout the Southeast
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more