Groupon Launches Affiliate Marketing Platform

Groupon has launched the Groupon Partner Network (GPN), a local e-commerce affiliate marketing platform designed to help online publishers promote Groupon deals on their websites to earn money.

Groupon says GPN leverages a network of more than 10,000 online content publishers, including Ebates, Upromise by Sallie Mae, Dealnews, Fat Wallet, ShopAtHome.com and Slickdeals.net.

Affiliates gain access to Groupon’s marketing toolkit, which includes links and banners, widgets and advance notification of featured deals, the deals site says.

Through retargeting and a suite of publishing tools, GPN distributes relevant Groupon deals across partner websites and apps, which Groupon says helps increase the visibility and distribution of merchants’ deals and drives purchases through Groupon.

After what Groupon calls a successful pilot with affiliate marketers around the world, GPN is available in more than 30 countries.

Groupon says it expects to migrate most content publishers in its current affiliate program to GPN by the end of the year.

According to the deals site, partners gain access to multiple resources, including: real-time reports, which enable partners to run reports on daily sales volume, impressions and click-through rates and export to Excel; a link creation wizard, which consists of multiple tools for creating high-converting links to Groupon, such as browser bookmarklets and smart widgets based on category, geolocation and retargeting; and open APIs, which provide access to deals from the Groupon marketplace, as well as orders and commissions.

Affiliates also get training guides and webinars, Groupon says.

When consumers click through a given link and make a purchase, partners will earn 2 to 10 percent commission based on the product they sell.

What’s more, until September 30, Groupon is increasing potential commission levels for affiliate partners from 10 to 12 percent for Groupon Local, 6 to 8 percent for Groupon Getaways and 5 to 8 percent for Groupon Goods.

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