More NewsH-P Campaign Touts New Printers

H-P Campaign Touts New Printers

Hewlett-Packard has launched an integratedadvertising campaign to promote the "True to the original" photo-printingcapabilities of its recently announced HP DeskJet 970C and HP PhotoSmartP1000 series inkjet printers.

Hewlett-Packard has launched an integrated advertising campaign to promote the “True to the original” photo-printing capabilities of its recently announced HP DeskJet 970C and HP PhotoSmart P1000 series inkjet printers.

The campaign was created by Goodby Silverstein and Partners. Spending was not disclosed.

The campaign, which will include print, online and outdoor advertising, will tie HP’s new inkjet printing technology to customers’ demand for printer performance.

HP said its research indicates customers expect photo output from their printers to accurately reflect the original photo, and that HP’s new line of printers produces output that is the most “True to the original.”

The print campaign will feature a series of executions in national consumer and trade publications, and in what is a new approach for the printer category, the campaign will include outdoor advertising in select markets, including New York’s Times Square.

“The new ads are imaginative and elegantly simple,” said Pradeep Jotwani, senior vice president and general manager of regional operations for HP’s Inkjet Imaging Solutions.

“They make a bold statement that captures what is at the heart of consumers’ expectations. Consumers expect fast, no-compromise color-photo quality that delivers life-like skin tones; crisp, black text; and vivid color graphics.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

4w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts