H-P Campaign Touts New Printers
Hewlett-Packard has launched an integratedadvertising campaign to promote the "True to the original" photo-printingcapabilities of its recently announced HP DeskJet 970C and HP PhotoSmartP1000 series inkjet printers.
Hewlett-Packard has launched an integratedadvertising campaign to promote the "True to the original" photo-printingcapabilities of its recently announced HP DeskJet 970C and HP PhotoSmartP1000 series inkjet printers.
Hewlett-Packard has launched an integrated advertising campaign to promote the “True to the original” photo-printing capabilities of its recently announced HP DeskJet 970C and HP PhotoSmart P1000 series inkjet printers.
The campaign was created by Goodby Silverstein and Partners. Spending was not disclosed.
The campaign, which will include print, online and outdoor advertising, will tie HP’s new inkjet printing technology to customers’ demand for printer performance.
HP said its research indicates customers expect photo output from their printers to accurately reflect the original photo, and that HP’s new line of printers produces output that is the most “True to the original.”
The print campaign will feature a series of executions in national consumer and trade publications, and in what is a new approach for the printer category, the campaign will include outdoor advertising in select markets, including New York’s Times Square.
“The new ads are imaginative and elegantly simple,” said Pradeep Jotwani, senior vice president and general manager of regional operations for HP’s Inkjet Imaging Solutions.
“They make a bold statement that captures what is at the heart of consumers’ expectations. Consumers expect fast, no-compromise color-photo quality that delivers life-like skin tones; crisp, black text; and vivid color graphics.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article