Heineken’s the latest big brand to partner with Facebook, following in the footsteps of another purveyor of booze, Diageo, as well as American Express. While Diageo’s deal with Facebook was worth millions of dollars, neither terms nor characterizations of the Heineken agreement were disclosed.
Netherlands-based Heineken will get special access to Facebook’s marketing solutions. The digital giant will also consult the beer company, according to a statement today, supplying “deep expertise in building long-term relationships between brands and their audiences.”
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.