Heineken’s the latest big brand to partner with Facebook, following in the footsteps of another purveyor of booze, Diageo, as well as American Express. While Diageo’s deal with Facebook was worth millions of dollars, neither terms nor characterizations of the Heineken agreement were disclosed.
Netherlands-based Heineken will get special access to Facebook’s marketing solutions. The digital giant will also consult the beer company, according to a statement today, supplying “deep expertise in building long-term relationships between brands and their audiences.”
Sometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page ... read more
Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification.