Here's how to optimise your Facebook user engagement

Facebook has adjusted its news feed algorithm to favour more current news headlines, meaning more users are likely to see brand posts that are related to "trending topics".

Facebook has adjusted its news feed algorithm to favour more current news headlines, meaning more users are likely to see brand posts that are related to “trending topics”.

The change is based on feedback from users who said there are some instances where posts from friends or pages are only relevant at a specific momen, and that there are times where a post is a day or two old that may not be relevant any more.

Facebook has taken those two factors into account and has tweaked the news feed algorithm accordingly. Now users will see stories about topics that are trending as soon as they occur.  Facebook has revealed that early testing of a small percentage of these posts has shown that this update on average leads to a more than 6 per cent increase in people engaging with those stories

What do the changes mean for marketers? You should now take into account the trending topics of the day – at the right-hand sidebar on the homepage – and consider when it is suitable for their brand to create related real-time content.

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