Using advanced linguistic-processing technology, LexiQuest categorizes HotBot search keywords into general topic areas, allowing advertisers to purchase groups of multiple keywords associated with a particular topic.
“With LexiQuest’s technology, we’re pleased to be the first major search site to offer our advertisers a more efficient targeting strategy and a unique, new way to approach Web advertising,” said Ted Casey, general manager of HotBot.
Financial terms of the arrangement were not disclosed.
LexiQuest said its technology enables search engines to understand everyday language by analyzing grammar and the general concepts underlying specific words.
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