More NewsHotBot Integrates LexiQuest Technology

HotBot Integrates LexiQuest Technology

Internet-based linguistics solutions provider LexiQuest Inc. said that Lycos Inc.'sHotBot search engine signed to use itstechnology, "enabling advertisers to improve their ad targeting strategy."

Internet-based linguistics solutions provider LexiQuest Inc. said that Lycos Inc.’s HotBot search engine signed to use its technology, “enabling advertisers to improve their ad targeting strategy.”

Using advanced linguistic-processing technology, LexiQuest categorizes HotBot search keywords into general topic areas, allowing advertisers to purchase groups of multiple keywords associated with a particular topic.

“With LexiQuest’s technology, we’re pleased to be the first major search site to offer our advertisers a more efficient targeting strategy and a unique, new way to approach Web advertising,” said Ted Casey, general manager of HotBot.

Financial terms of the arrangement were not disclosed.

LexiQuest said its technology enables search engines to understand everyday language by analyzing grammar and the general concepts underlying specific words.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts