England’s surprising loss to Iceland and its exit from Euro 2016 provoked plenty of talk on Twitter, with brands offering some of the best tweets.
By the time the whistle was blown for the full time, many brands did their best to impress us and here are the most successful ones.
Brands joining #ENGICE
One of the most popular tweets was posted by Paddy Power, the popular betting site that succeeds in Twitter with its funny and controversial posts, and it was a collection of the best tweets from sports fans, naming it ‘Fan Denial’.
— Paddy Power (@paddypower) June 28, 2016
Ladbrokes relied on GIF to grab the audience’s attention and judging from the engagement stats, it wasn’t a bad idea.
— Ladbrokes (@Ladbrokes) June 27, 2016
The best conversation among brands took place between Carlsberg and Iceland Foods, with Twitter users enjoying their exchange of tweets (and beers afterwards).
— Filip Lindmark (@filindmark) June 28, 2016
And here are the beers.
— Carlsberg UK (@CarlsbergUK) June 28, 2016
Some people (and brands) get addicted to petitions lately.
— TheLADbible (@TheLadBible) June 27, 2016
GIFs seem to lead to great engagement, especially when they manage to capture the pace of a game in the least expected way.
— BreatheSport (@BreatheSport) June 27, 2016
ASOS decided to focus on Iceland’s Birkir Bjarnason and judging by the retweets, many Twitter users agree.
— ASOS (@ASOS) June 27, 2016
Innocent Drinks joined the #ENGICE discussion with a series of tweets and people were asking for smoothie suggestions to drown their sorrows in.
– Everyone in England #ENGICE
— innocent drinks (@innocent) June 27, 2016
Paddy Power posted many tweets about #ENGICE, but this was the most popular one with more than 1200 retweets.
— Paddy Power (@paddypower) June 27, 2016
The big winner
Iceland Foods managed to win the impressions during and after #ENGICE, using the brand’s name to join the conversation, both with other brands and users.
GUYS, quick reminder that we’re a supermarket and are not currently playing in the Euros. Isn’t the stadium nice? pic.twitter.com/z4x2Ekgnfu
— Iceland Foods (@IcelandFoods) June 27, 2016
They even created a new Twitter cover for the occasion, so we should certainly reward their creativity for this case!
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
So what makes content go viral? And what makes people participate in these phenomena?
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemeral posts on direct messages.