AMC’s “Mad Men” may be wildly popular in the advertising community, but it’s not connecting with GetGlue users as well as other shows.
The March 25 premiere attracted more than 22,000 GetGlue check-ins, after AMC ran Facebook video ads (pictured) last week that prominently encouraged viewers to check-in via the TV-focused mobile app. The pitch included a “Mad Men” GetGlue sticker.
Other cable and broadcast shows are faring better than Mad Men, which is ranked no. 70 among all shows on the platform. New York-based GetGlue shared data from a variety of programs, providing a glimpse into the realm of TV check-ins. Here is a handful of intriguing stats:
- AMC’s zombie thriller “The Walking Dead” recorded 67,449 check-ins for its Oct. 16, 2011 premiere, registering a whopping 20,000 in the show’s first 20 minutes.
- FX’s “American Horror Story” tallied 29,152 check-ins during its Oct. 5, 2011 premiere.
- ABC’s premiere of “Once Upon a Time” on Oct. 23, 2011 totaled 26,390 check-ins.
- Fox’s “Big Bang Theory” – one of TV’s best-rated shows – recently topped 2 million total check-ins. The situational comedy ranks No. 1 on GetGlue.
- Three other shows have cleared 1 million check-ins on the platform: CW’s “Nikita;” Fox’s “Glee;” and HBO’s “True Blood.”
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around your blog.