I-Traffic Books $5 Million in New Business

I-Traffic, the interactive marketing division of Agency.com (ACOM), on Thursday said it had landed $5 million in new accounts in the last three months.

The firm is developing campaigns to drive traffic to six new clients, including iMotors, a used car e-tailer, and GORP.com, an outdoor recreation portal.

For iMotors, i-traffic is doing strategic planning and development for online media, and it will also help the e-tailer forge and manage strategic alliances. The Agency.com division will also handle customer relationship management for iMotors, including collecting data and analyzing it with the help of third-party partners.

GORP, whose name is an acronym for Great Outdoor Recreation Pages, has hired i-traffic to bring qualified traffic to the site’s content and e-commerce offerings.

Agency.com acquired i-traffic in October of 1999.

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