The Interactive Advertising Bureau has called on advertisers, publishers, and others to advance ideas for new ad units.
Proposals will be accepted through Nov. 15 in the IAB competition.
“Let’s make 2011 the year of digital branding in our industry,” said IAB CEO Randall Rothenberg at IAB’s MIXX conference during Advertising Week in New York City. Currently, seven of IAB’s ad units represent about 80 percent of all online ads in the United States, Rothenberg said.
“It is critical that we fashion an environment where both the art and science of advertising can flourish and deliver engaging experiences that resonate with consumers and build brands,” Rothenberg said in a prepared statement.
Agency creative directors, media executives, and ad operations specialists will judge the entries. Plans call for “rising star” ad units to be evaluated in-market during 2011. New IAB standard ad units will be named by the end of 2011.
During a keynote speech, marketing guru Seth Godin said advertising is no longer about blasting the most messages to the most people. Instead, he said: “Ideas that spread, win.”
Waving what appeared to be an iPhone, Godin said: “No one bought this phone because it’s a good phone. Everyone got it because it’s a badge that you’re on this team, not that team.”
“Marketing management is now tribal leadership. It needs to be renamed, re-measured,” he said. The job of CMO, he said, today stands for “chief movement officer” and not chief marketing officer.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.