Celebrating its second anniversary, the Internet Advertising Bureau (IAB) will hold its annual membership meeting June 16-17 in San Francisco and present Intel Corp. with its 1998 “Marketer of the Year” award.
The two-day meeting will kick off on the evening of June 16, with a reception prior to the IAB Leadership Dinner, to be held at the ANA Hotel. The following day’s activities will be take place at the Yerba Buena Center for the Arts starting with a 9 a.m. to noon members-only session, followed by the IAB’s Marketer-Of-The-Year Luncheon.
At the afternoon session, which is open to all registrants, the IAB will present industry oriented panels, headed by the IAB Online Advertising Report–First Quarter 1998 Results, which will be presented by the IAB and Coopers & Lybrand.
Other panel sessions include: Meet the Marketers; Convergence–One Box, One Future?; Small Sites Panel–Size Doesn’t Necessarily Matter; Internet Creative Review–Best of Traditional and New Media; and a New Media Journalist Panel featuring Ad Age’s Kate Maddox, ADWEEK’s Cathy Taylor, ADWEEK IQ News’ Bernhard Warner, Iconocast’s Michael Tschong, Inter@ctive Week’s Steven Vonder Haar Jupiter Communications’ Peter Storck and John Flinn of MSNBC.
“We will also utilize the meeting to update the membership on the status of a number of industrywide initiatives which we are pursuing,” said Rich LeFurgy, IAB chairman and senior vice president advertising, Buena Vista Internet Group. “Additionally, it is important for us to continue to recognize the people and organizations who are leaders in helping to drive online advertising, that is why we are especially pleased to recognize Intel as Marketer-Of-The-Year.”