IAR Bits and Bytes for Friday

Batnet1, AAA Pair in Affinity Marketing Pact

Affinity marketer Batnet1 this week announced a seven-year deal with the American Automobile Association to enable it to monetize its 43 million-strong membership base.

Batnet1 sets up e-commerce sites for affinity groups, and connects affinity groups with online marketers in a revenue-sharing agreement.

Under the agreement, Batnet1 will provide back-end support for the AAA Shopping Connection, the organization’s online shopping component. Batnet1 will also market the site to AAA members through a promotional discount program called “Show Your Card & Save”.

The companies also said Batnet1 will provide other affinity marketing products and services to AAA, including email hosting and management and promotion across Batnet1’s ad network, which is comprised of affinity groups.

L90 and drkoop.com Sign Ad Deal

Ad network and technology company L90 this week said it will rep and serve ads for drkoop.com. The Austin-based consumer healthcare information site has undergone several months of financial hardship until what amounted to an 11th-hour rescue came in the form of a cash infusion two months ago by Prime Ventures, JF Shea Ventures, Cramer-Rosenthal-McGlynn Inc., and RMC Capital.

As part of the agreement, Los Angeles-based L90 will launch online banner, newsletter sponsorships and opt-in email campaigns. The companies also say they will revamp portions of the drkoop.com site, creating targeted content areas.

L90’s ad platform adMonitor will serve and track results from advertising campaigns on drkoop.com’s Web site.

iCast taps AdForce

CMGI outsourced ad manager and server AdForce this week announced that it has signed a long-term ad serving and management agreement with online entertainment company iCast.

AdForce will provide management and delivery services, including campaign scheduling, reporting, targeting and tracking for iCast and its advertisers.

CommerceFlow, Be Free to Develop Affiliate Marketing Program

E-commerce technology company CommerceFlow tapped cost-per-acquisition online marketing company Be Free to launch an affiliate program.

Be Free helps clients set up content-sharing systems to drive traffic and acquire opt-in user information.

The affiliate program will be based on CommerceFlow’s AuctionFlow Web service. AuctionFlow allows consumers to search and bid on items up for auction on eBay, Yahoo, and Amazon.com.

According to terms of the deal, Be Free will provide technology enabling affiliates to host co-branded AuctionFlow search areas on their Web sites. Affiliates receive payment for consumer clickthroughs to items, and for completed transactions.

FunBug launches promotional site

San Francisco-based on- and offline promotional marketer funBug announced its consumer promotion site, geared to aggregate client promotions and marketing messages.

The site, www.funbug.com, is premised on leveraging consumer enthusiasm for online entertainment to drive traffic and sales activity to online and offline business partners, much like Promotions.com’s Webstakes site.

And similarly to sites like iWon.com, FunBug.com rewards members with weekly drawing entries — termed “FunBugs” — for behavior that it wishes to encourage. In this case, it includes playing co-branded games, registering in client promotions, visiting client Web sites and making purchases.

FunBugs are automatically entered into a weekly drawing for debit card-based prizes, through a deal with MasterCard.

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