Imagine Media Inc. Acquires ICONOCAST

San Francisco-based Imagine Media has acquired ICONOCAST, an email list and Web site for Internet advertisers and marketers.

Imagine said the acquisition is an important step in executing its new media strategy. One of the key content areas being targeted by the company is “Internet market intelligence,” for which ICONOCAST will be a cornerstone. Financial details were not disclosed.

“Michael Tchong (of ICONOCAST) has built a strong reputation as the Internet’s leading market research guru,” said Imagine CEO Chris Anderson. “ICONOCAST is already a must-read for anyone interested in marketing and media in the late 1990s. We look forward to helping the brand realize its true potential.”

ICONOCAST will continue to be edited by Tchong (founder of CyberAtlas, a market research Web site acquired in 1996 by I/PRO, and MacWEEK) and will assume the corporate title of chief information architect.

Launched in February 1997, ICONOCAST provides marketers with a weekly overview of Internet marketing, including market segment overviews, Web advertising and Internet market research.

Imagine now has a portfolio of six monthly consumer technology magazines and several networks of sites that claim 200,000 unique visitors daily.

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