ResourcesImpact of SEO and Content Marketing

Impact of SEO and Content Marketing


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We surveyed 117 number of digital marketers to find out the impact of SEO and content marketing on their overall marketing efforts in 2022 and inquired about their anticipations and plans for 2023 to help you prepare.

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and budgets across virtually all industries are being reconsidered, it is clear the future of digital marketing will look markedly different than it did three years ago.

Adding to wider economic issues, staff shortages continue to negatively impact the sector and limit the ability for some firms to scale-up and make the most out of innovative new technologies like generative AI. The introduction of ChatGPT last year is already showing signs of promise around helping marketers with content ideas and content creation, but it’s also bringing up ethical issues that will need to be addressed before its usage becomes mainstream.

Here are some of the key findings:

  • Content marketing had a big positive impact for 55% of survey respondents.
  • Generating leads is the top content marketing challenge for 51% of the respondents
  • 50% of respondents expect increased SEO and content budget this year.

Download this report to enhance your SEO and content marketing plans for 2023.