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Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

4m

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

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Proven Strategies for Scaling Your Brand with Fospha's Latest Insights
Case Study

Proven Strategies for Scaling Your Brand with Fospha's Latest Insights

1w Fospha Team

Proven Strategies for Scaling Your Brand with Fosp...

If you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...

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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
Analytics

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

2w Fospha Team

Unlocking Brand Growth: Strategies for B2B and E-c...

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...

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Zoopla's AI-Driven Summer Marketing Campaign
AI

Zoopla's AI-Driven Summer Marketing Campaign

2w Priscilla Soedarpo

Zoopla's AI-Driven Summer Marketing Campaign

Zoopla is implementing a comprehensive marketing strategy, increasing its budget by 41% in 2024 to boost visibility and support estate agents. Emphasi...

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Aldi's Bold Campaign That Rivals Can't Match
Advertising & Promotion

Aldi's Bold Campaign That Rivals Can't Match

3w Priscilla Soedarpo

Aldi's Bold Campaign That Rivals Can't Match

Aldi has launched a new price matching campaign, positioning itself against competitors like Tesco, Sainsbury's, Asda, and Morrisons, by emphasizing t...

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5 Things to Consider Before Implementing Generative AI in Your Marketing Team
AI

5 Things to Consider Before Implementing Generative AI in Your Marketing Te...

3w Priscilla Soedarpo

5 Things to Consider Before Implementing Generativ...

Generative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...

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Case Studies

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Proven Strategies for Scaling Your Brand with Fospha's Latest Insights
Case Study

Proven Strategies for Scaling Your Brand with Fospha's Latest Insights

1w Fospha Team

Proven Strategies for Scaling Your Brand with Fosp...

If you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...

View article
Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
Analytics

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

2w Fospha Team

Unlocking Brand Growth: Strategies for B2B and E-c...

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...

View article
How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart
Case Study

How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart

2m ClickZ News Staff

How a $600 Startup Inked Its Way into Walmart and ...

Mad Rabbit, founded by Oliver Zak and Selom Agbitor began in 2019 with a $600 investment. After raising $3m through e-commerce sales within 2 years, t...

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Cision and Reddit Forge Expanded Partnership
Case Study

Cision and Reddit Forge Expanded Partnership

2m ClickZ News Staff

Cision and Reddit Forge Expanded Partnership

Cision, a global leader in consumer and media intelligence solutions, and Reddit, an online community hub, have announced an expanded partnership to h...

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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Analytics

Nutrimuscle: Scaling spend and growing ROAS through better measurement

3m Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

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Transforming the B2B2C model: Stanley Black & Decker's journey
Analyzing Customer Data

Transforming the B2B2C model: Stanley Black & Decker's journey

11m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Resources

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Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

4m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

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Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

4m

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

11m

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

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Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

1y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

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Data Analytics in Marketing
Whitepaper | Digital Transformation

Data Analytics in Marketing

1y

Data Analytics in Marketing

The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks
Whitepaper | Digital Transformation

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to...

1y

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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Events

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How Heineken USA, Mattel and VF Corporation won their customer data strategy
Webinar

How Heineken USA, Mattel and VF Corporation won their customer data strategy

25 October 2022
In partnership with  Fospha
2y

How Heineken USA, Mattel and VF Corporation won th...

While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approa...

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Building an Integrated Search Strategy
Webinar

Building an Integrated Search Strategy

9 March 2022
2y

Building an Integrated Search Strategy

Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this w...

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Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age
Webinar

Technical SEO: Marketing’s ‘Secret Weapon’ for the Search-First Age

2 December 2021
3y

Technical SEO: Marketing’s ‘Secret Weapon’ for the...

Despite the fact that more than half of all online revenue originates from search engine results, technical SEO and website health are rarely properly...

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ClickZ Experience
Virtual Experience

ClickZ Experience

27 October 2021
3y

ClickZ Experience

Join us on October 27 at the ClickZ Experience to challenge, be challenged and build influence in your space to drive growth and meet the future with ...

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Roundtable: 3 Trends Challenger Brands Need To Know and Act On
Roundtable

Roundtable: 3 Trends Challenger Brands Need To Know and Act On

9 September 2021
3y

Roundtable: 3 Trends Challenger Brands Need To Kno...

Join Yasso CMO Andy Judd for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space. Read More...

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How to Identify Site Quality for Link Building
Webinar

How to Identify Site Quality for Link Building

14 June 2024
3y

How to Identify Site Quality for Link Building

How do you identify site quality for a positive impact on ranking and identify potential landmines sitting and waiting to blow up your site? Read More...

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Why Immersive Content Needs to Be Part of your 2021 Strategy
Peer Network

Why Immersive Content Needs to Be Part of your 2021 Strategy

4 December 2020
4y Zoom Call (10am ET, 3pm GMT)

Why Immersive Content Needs to Be Part of your 202...

Ceros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...

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Marketing Innovation Forum: Ecommerce Transformation
Summit

Marketing Innovation Forum: Ecommerce Transformation

10 December 2020
4y Virtual Event (11am ET, 4pm GMT)

Marketing Innovation Forum: Ecommerce Transformati...

During this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. Read More...

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