Digital MarketingEcommerceInfographic: average cart abandonment rates for Q3 2016

Infographic: average cart abandonment rates for Q3 2016

The average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report. 

The highest abandonment rates were found in travel and financial services, both of which more more than 5% higher than the average. This is understandable given the increased complexity of travel and financial transactions.

By contrast, fashion sites had an average abandonment rate of 68.3%, while for retail in general the figure was 73.9%.

The stats come from the Remarketing Report by Salecycle, which measures abandonment rates across different sectors for July, August and September this year.

2016-the-remarketing-report-q3

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

2m
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

2m
Giving a Voice to Your Brand

Whitepaper | AI Giving a Voice to Your Brand

2m
Mobile Messaging Masters

Whitepaper | Mobile Mobile Messaging Masters

2m

Related Articles

4 ways to re-engage cart abandoners with targeted ads

Ecommerce 4 ways to re-engage cart abandoners with targeted ads

6m Declan Kennedy
How can you optimize your landing page for maximum conversions?

Ecommerce How can you optimize your landing page for maximum conversions?

1y Mike O'Brien
7 ways to reduce cart abandonment with a more seamless checkout

Ecommerce 7 ways to reduce cart abandonment with a more seamless checkout

1y Mike O'Brien
6 software integrations to enhance your ecommerce platform

Ecommerce 6 software integrations to enhance your ecommerce platform

2y Chris Camps
Three ways retailers can future-proof the checkout process

Data-Driven Marketing Three ways retailers can future-proof the checkout process

2y Chris Camps
Global cart abandonment rates on the rise

Ecommerce Global cart abandonment rates on the rise

2y Graham Charlton
Four important ecommerce stats from Christmas 2016

Ecommerce Four important ecommerce stats from Christmas 2016

2y Matthew Martindale
Brexit drives spike in international sales from UK ecommerce sites

Ecommerce Brexit drives spike in international sales from UK ecommerce sites

3y Graham Charlton