The average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report.
The highest abandonment rates were found in travel and financial services, both of which more more than 5% higher than the average. This is understandable given the increased complexity of travel and financial transactions.
By contrast, fashion sites had an average abandonment rate of 68.3%, while for retail in general the figure was 73.9%.
The stats come from the Remarketing Report by Salecycle, which measures abandonment rates across different sectors for July, August and September this year.
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