The average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report.
The highest abandonment rates were found in travel and financial services, both of which more more than 5% higher than the average. This is understandable given the increased complexity of travel and financial transactions.
By contrast, fashion sites had an average abandonment rate of 68.3%, while for retail in general the figure was 73.9%.
The stats come from the Remarketing Report by Salecycle, which measures abandonment rates across different sectors for July, August and September this year.
With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. And, we all know what's coming.
The figures are in, and all in all, Brits spent £2.9 billion this Black Friday. But beyond the figures, what lessons can retailers learn from the busiest ecommerce shopping day of the year?
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.
Black Friday 2016 saw an increased interest in online shopping, breaking last year's record with a 21.6% growth.