Digital MarketingEcommerceInfographic: average cart abandonment rates for Q3 2016

Infographic: average cart abandonment rates for Q3 2016

The average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report. 

The highest abandonment rates were found in travel and financial services, both of which more more than 5% higher than the average. This is understandable given the increased complexity of travel and financial transactions.

By contrast, fashion sites had an average abandonment rate of 68.3%, while for retail in general the figure was 73.9%.

The stats come from the Remarketing Report by Salecycle, which measures abandonment rates across different sectors for July, August and September this year.

2016-the-remarketing-report-q3

Related Articles

6 software integrations to enhance your ecommerce platform

Ecommerce 6 software integrations to enhance your ecommerce platform

4m Chris Camps
Three ways retailers can future-proof the checkout process

Data-Driven Marketing Three ways retailers can future-proof the checkout process

8m Chris Camps
Global cart abandonment rates on the rise

Ecommerce Global cart abandonment rates on the rise

10m Graham Charlton
Four important ecommerce stats from Christmas 2016

Ecommerce Four important ecommerce stats from Christmas 2016

11m Matthew Martindale
Brexit drives spike in international sales from UK ecommerce sites

Ecommerce Brexit drives spike in international sales from UK ecommerce sites

1y Graham Charlton
Personalized recommendations aren’t just for the big ecommerce marketers

Ecommerce Personalized recommendations aren’t just for the big ecommerce marketers

2y Susan Wall
Boots: the worst checkout process on the web?

Ecommerce Boots: the worst checkout process on the web?

2y Graham Charlton
Reviving sluggish sales with email personalization

Conversion & ROI Reviving sluggish sales with email personalization

2y Guest Writer