The average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report.
The highest abandonment rates were found in travel and financial services, both of which more more than 5% higher than the average. This is understandable given the increased complexity of travel and financial transactions.
By contrast, fashion sites had an average abandonment rate of 68.3%, while for retail in general the figure was 73.9%.
The stats come from the Remarketing Report by Salecycle, which measures abandonment rates across different sectors for July, August and September this year.
In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web traffic and email opens, and become a major influence on offline sales.
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