Instrumental aims to change influencer discovery with DSCVRY.team
Influencer discovery is set to become easier with the launch of DSCVRY.team, a discovery division by Instrumental.
Influencer discovery is set to become easier with the launch of DSCVRY.team, a discovery division by Instrumental.
With the popularity of social media, influencer marketing has become ever more popular with brands over the last few years.
Brands have realised that it can be very effective to collaborate with social media influencers and use their credibility to affect their followers’ views (and purchasing decisions).
Finding the most effective influencer for the brand or product is not always an easy process, and this is what DSCVRY.team by Instrumental aims to solve.
DSCVRY.team is a response to the challenges of influencer marketing, understanding what both brands and agencies want, aiming to help them discover, track, and analyse all the available online influencers.
According to Conrad Withey, CEO of Instrumental, this new process could be described as “Brand A&R”, or else, a new way to find non-music talent, by discovering emerging stars in fashion, beauty, food & drink and lifestyle verticals.
DSCVRY.team is currently tracking more than 3 million social stars, generating 400 billion views per month and the early results indicate that it may help brands discover influencers they wouldn’t even know existed, as it’s not always the case of finding the most popular choice, but rather the most relevant.
This is an interesting turn for influencer marketing as it’s starting to mature, offering more effective collaborations, customised to the needs of each brand or agency.
This may also be beneficial for social influencers, as they now have more chances to be discovered and forge meaningful collaborations with the right brands that align with their focus and their audience.
According to a feature in PR Week, here are five reasons brands should imitate the music business and embrace A&R, along with influencer marketing: