European online ad rep company InterAd said it has won the global representation rights for the U.K. Web site Multi Media Mapping.
Previously, Multi Media Mapping used several national and international representatives for the site before taking banner sales in- house last July. Under the new deal, InterAd will take over all global sponsorship and advertising sales and also provide all ad serving and reporting.
Multimap.com provides detailed British maps online and is used by thousands of hotels, restaurants and real estate agents throughout Britain. It claims about two million impressions per month, primarily from the U.K. Web site partners featuring Multi Media Mapping’s locator maps include: The Automobile Association’s hotel and restaurant finder; Scoot; Chelsea Football Club; the Internet Property Finder’s estate agent locator, hotel-finder Smooth Hound Systems and Virgin Net’s cinema finder.
“Multi Media Mapping provides a highly efficient online tool used by British businesses and consumers for a wide range of applications,” said Gordon Simpson, CEO of InterAd Holdings Ltd. “More than 80 percent of Multimap.com’s audience comes from the U.K. and it has great appeal to both international and U.K. advertisers looking to focus on geographically defined users.”
“We are convinced that InterAd’s global network has the depth and breadth of coverage to offer our services to the widest possible potential market,” said Sean Phelan, managing director of Multi Media Mapping. “We are confident of building a very successful partnership together.”
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