Emerging TechnologyMobileiPad Users More Receptive to Mobile Advertising

iPad Users More Receptive to Mobile Advertising

Users of the device are more likely to make a purchase after viewing an ad than those using other connected devices.

iPad users are more receptive to advertising than users of other connected devices such as rival tablets and smartphones, according to research conducted by the Nielsen Company.

Following a survey of 5,000 users, the audience measurement company concluded iPad owners are more comfortable with receiving advertising, have a higher view of the ads presented to them, and are more likely to make a purchase after viewing an ad when compared with owners of other Internet-enabled mobile devices, including iPhones.

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In addition, the research found iPad owners expect more from advertiser content, with greater portions reporting they enjoy ads with interactive features, are more likely to look at ads with video content, and find ads on their device “new and interesting.”

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