Sometimes you have to wonder if Utah is still legal in Utah. Between new child-protection legislation, the state’s legacy of nonsensical anti-spyware and anti-spam legislation, you gotta wonder. We’re working on a story today about yet another dumb Utah law intended to protect children from porn. The end result (as is way too often the case in that state) is to protect the citizenry against the Internet — pretty much all of it.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more