More NewsIs There a Market for Dynamic Ad Placements in Downloadable Media?

Is There a Market for Dynamic Ad Placements in Downloadable Media?

ClickZ published a story today on a move by Podbridge, a podcast ad management and ad network firm, to expand its offerings beyond a dynamic ad insertion and measurement method it pioneered for downloadable media

ClickZ published a story today on a move by Podbridge, a podcast ad management and ad network firm, to expand its offerings beyond a dynamic ad insertion and measurement method it pioneered for downloadable media. By allowing hard-coded ad placements and the measurement of mere downloads (as opposed to actual ad views), the firm seemed to suggest there’s a stronger market — or at least an unignorable one — for static ad placements versus dynamic ones.

After the article ran, Podbridge CEO Murgesh Navar reached out to me to affirm his belief in the ongoing potential for dynamic ad swapping in downloadable media. Here’s what he wrote:

Now that the monetization of the medium is being proven by the front running news/info content it is time for the evergreen content to come into podcasting. But evergreen content has the requirement to swap ads “after” download. The requirement here is “dynamic at play” and measurement of play. Our iTunes plug-in solution addresses this as a complement to our [Limelight Networks] integrated ad serving.

Just noting it for the record.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts