We go through life looking for answers to all the big questions ranging from “Why am I here?” to “Where did I leave my keys?”
But the secret to life, the universe, and everything (points for reference recognition) is not the answers to the big questions; it’s the big questions themselves.
Therefore, I offer up a list – the start of a list, you’re sure to have suggestions – that gives a quick look at the sorts of tools and systems that can help you ask the big questions:
A/B Split Testing
How do I show my boss he’s an idiot without seeming to have a horse in this race?
How much do we owe and how much is owed to us by whom?
How do we get the right message in front of the right person at the right time?
What should we do next? How is our business changing?
Can we segment our target audience by the size of the companies to which we sell?
Customer Relationship Management
Which customers are most likely to buy again?
What the heck are the other guys up to?
Customer Lifetime Value
Who are our most profitable customers and how do we find more of them?
What do people think is important enough to tell us?
What does a cross-platform, multi-channel, partially tamed shopper look like in the wild?
Do the 1990’s know you’re still here? Eye tracking – what are they actually looking at?
Hits (Yes, Hits)
How well are our servers and our connectivity holding up under the demand?
What language do people use to describe their need?
How much privacy will people give up in exchange for a coupon worth $0.50?
Media Mix Modeling
What’s the most effective combination and sequence of promotions?
Which landing page gets the best results?
Just how bad is our navigation?
Do our customers fall into specific different types and how do they act differently?
If that’s the case, then what might happen tomorrow?
Sales Force Automation
How much future revenue is in the pipeline by territory?
Where did they move the mouse? When did they bail out of the form?
What do people say about us to each other?
But what happens if we put this in front of real, live humans?
What can we learn about people from their behavior on our site?
How do we improve the online experience?
Click-throughs, page views, and visits. Why on earth are we still reporting these?
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what does it mean for location-based marketing?
Combining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visitor to their web or mobile sites.