More NewsJDA Advertising Acquires The Hurst Group

JDA Advertising Acquires The Hurst Group

High-tech marketing and communications firm JDA Advertisingacquired The Hurst Group, a $15 million Salt Lake City agency.

High-tech marketing and communications firm JDA Advertising acquired The Hurst Group, a $15 million Salt Lake City agency.

Financial terms were not disclosed.

The acquisition complements JDA’s growth plans, which have included the establishment of an Internet-marketing unit in Seattle and the opening of an office in Cambridge, MA. The Hurst Group is a 15-year-old agency founded by Mark Hurst. Clients have included 3Com, Evans & Sutherland and Novell.

“We are committed to continuing our growth in the high-tech marketplace,” said Jim Johnson, JDA’s founder and CEO. “JDA’s presence in Silicon Valley, Seattle, Washington D.C., Boston and now the acquisition of The Hurst Group, gives us greater service points and new capabilities for our clients.”

“Both agencies share a similar passion for providing marketing tools for the Digital Economy,” said Hurst. “JDA’s orientation to integrated marketing is supported with strong capabilities in direct marketing, print advertising, multimedia, Internet and design.”

JDA clients have included companies such as @Home Networks, Avid Technology, Evans & Sutherland, Fujitsu, IBM, MindSpring, Novell and Red Hat Software, among others.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts