Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success and how social media advertising shows potential.
Despite the global pandemic, there’s a lot happening across the marketing industry. We have taken it upon ourselves to bring you all the key insights weekly, all in one place. Why scour the wide web when all you need to do is check out our weekly update!
So without adieu here are this weekly key-takeaways from the marketing world:
Chiefmartec released the much anticipated martech supergraphic 2020 which shows that the martech industry has grown in participant size by 13.6%.
615 Martech businesses faded away in 2019 and didn’t make it to the 2020 graphic. If you compare it to 2011, that makes it a 5,233% growth in terms of business entities!
One of the most interesting takeaways was – 1 in 5 of the solutions on this year’s martech landscape weren’t there last year. Of all data is the fastest growing category in martech.
As more countries begin to plan life after COVID-19, Mower’s new survey shines light on what day 1 post the pandemic might look like.
The marketing, advertising and public relations agency conducted a survey of a 1,000 US adults and found these common activities, that Americans will feel comfortable doing on day one of the post COVID-19 world:
However, there’s a silver lining for local restaurants as one in four respondents said they will continue supporting local restaurants with takeout and delivery.
One in five respondents said they see themselves engaging in more virtual get-togethers with family and friends in their post-pandemic futures.
Algolia, a search and discovery solution (Search-as-a-Service platform) processed one trillion search queries to share their Q1 2020 search trends report.
The biggest winners right now and reasons why:
The data seen below is from January 12 to March 28 which was segmented into country and industry.
As local salons and beauty-related services remain closed, people staying indoors for longer durations are purchasing more self-grooming products, and dyeing their own hair.
People are actively looking for ways to stay active and in shape indoors, they’re keen on equipment such as treadmills, free weights, and stationary bikes.
RevJet’s ‘Spring 2020 Ad Experience Sentiment Report’ gives a clear look into the consumers’ minds and preferences.
Another interesting insight was that 83% of people purchase items online with their smartphones.
According to Omnichannel marketing intelligence and consumer insights agency, Numerator, radio and display advertising have taken the hardest YoY hit. TV, on the other hand, is on the rise for a third consecutive week.
RevJet’s Spring 2020 Ad Experience Sentiment Report gave these key insights:
According to the growth marketing company, Iterable email marketing is proving to be the best horse to put your business’ marketing budget on. Iterable mentioned that their clients increased their email send volume by 12.3%.
The three star statistics:
According to Hubspot, a big bright spot for sales teams last week was email. Both sales sequence send and response rates increased week over week with response rates rising 8%. While it’s too early to call this a definitive upward trend, it’s a promising sight after a few weeks of continuous decline.
Consumers are still engaging with marketing channels as open rates continued to rise last week. In fact, open rates were 25% higher than averages taken during pre-COVID levels. 
Marketing teams are finding new ways to interact with customers and email appears to be an effective medium for attracting qualified leads. Even though send rates and contact creation dipped slightly, engagement continues to be high as people seem particularly responsive to email marketing.
The pandemic sunk its teeth into the world economy and has left innumerable economies suffering but the mobile app economy has set its foot for success. Adjust, a global B2B SaaS company released its App Trends 2020 report.
The report also showed that 30% of app installs were from paid sources, indicating that app advertising and optimization are becoming great tools for the app economy playground.
Snapchat exceeded expectations and reported $462 million in revenues in Q1 which is a 44% rise from last year’s numbers. It also shared its April 1 to April 19 revenue growth which stands at a 15% as compared to the same period last year. What’s surprising is that direct-response advertising now accounts for more than half of its worldwide revenues.
According to influencer marketing service Takumi’s study, Millenials and Gen Z trust influencers. 34% of respondents in the US and UK credited influencers for their purchase.
Klear, the leading influencer marketing platform, has released a complex study that analyzed the impact of COVID-19 on Instagram usage. The study identified that IG Live has spiked 288% in the past month.
These are four emerging trends:
Video content and cooking go hand-in-hand, so it’s no surprise to see chefs, food bloggers, food content creators making use of IG Live. Brands are adapting their influencer strategies to address the current situation and convey their brand values.
Most of these social media platforms can reveal some resourceful data points that can strongly navigate how businesses spend on advertising. These include a host of metrics like conversion-tracking advertising pixel, optimization ad capabilities, bidding based on conversion events such as app installs and improved ad-targeting capabilities.
